Web Branding – Make A Name For Yourself

There really are three different levels of marketing significance when it comes to your online business.

There are three different levels of strategy that result in three different sets of results.

1) Advertising – This role is primarily designed to elicit short-term results on a specific campaign or site performance goal.

2) Search Engine Optimization (SEO) – This role is designed for long-term growth by getting search engines to recognize your site and view you as trustworthy and describing of a high ranking.

3) Web Branding – This role is also designed for long-term growth, but may have more to do with customer confidence in your product and less to do with driving new traffic to your site.

In web branding the idea is to develop a confidence in your product and or service.

Did you know it is possible to develop a strong web brand and find customers returning even if that means paying more with your site?

Why is this true?

If you develop sound web branding strategies a customer will have no problem returning to use your services or buy your product. Customers will pay the extra if for no other reason than they are confident you can and will deliver on your promises. These customers have seen your track record and they are satisfied you will do what you say you will do.

In times past there was greater brand loyalty for house cleaning products, food items, clothing and even vehicles. Branding of most products is becoming harder to do, but it's not impossible.

Web site owners who have taken the time to really understand the core of their business begin to gain a clear picture of how they can take the uniqueness of the business and leverage that special something into a means of branding their company online.

This is important because there are businesses that stop at advertising. Other businesses will add an impressive array of SEO strategies that will eventually get them noticed. While both of these are important strategies the miss the mark in defining the difference between online businesses that sells a product and THE online source for a product or service.

The end goal is to have customers view you as the only reputable seller of whatever product you specialize in.

There are many too many businesses that are content to simply sell a product without ever really making a name for themselves.

Is not it time you started taking steps to make a name for yourself?

SEO Consulting For Big Brand Companies – 16 Guidelines For SEO Consultants to Beat the Competition

While the basic principles of SEO strategies are the same for most websites, there are certain techniques and strategies on which SEO consultants need to emphasize more when optimizing big brand web sites. An SEO consultant when selecting between different SEO services for big brand websites should apply strict planning and proven strategies that must be tailored to the specific needs of every web site.

1 – Establish your Authority:

Big brand web sites must establish their expertise in the field they are serving. Authority is recognized by both human visitors and search engine spiders by proving that their websites are the source of valuable information in their fields. Big brand websites must contain many pages dedicated primarily to providing useful knowledge to their clients. It can be in the form of a glossary of terms, frequently asked questions or tips and advices to their customers. The content of these pages must be of high quality and perfectly optimized for different keywords.

2 – Create semantic theming and siloing:

It is vital to create semantic branding for big brand websites by rearranging their pages and their internal link structure to represent clear categories that can be easily recognizable by both human visitors and search engine spiders.

An SEO consultant should divide the pages of the website into categories or groups. Each category must contain pages with closely related subjects and keywords. For each category there should be an index page where all the other pages of the same category will link to and the category index page will link back to them. Each category index page must have at least 5 – 10 pages from the same category pointing links to it with different relevant keywords as anchor text for these links.

Each category index page will link to the home page and the home page will link back to this category index page. You can create cross links between pages of the same category, but not between pages of different categories.

This type of internal link arrangement will increase the topical relevancy of every page and improve its search engine rankings.

3 – Review and clean out pages that are off topic:

After establishing the theming structure of the website, review every page and rewrite it removing all information that is not related to the specific topic or category where this page belongs to.

4 – Number of indexed pages and content:

SEO Consultants should match the amount of indexed pages and their content in big brand web sites to the amount of indexed pages and their content in the competitor's websites. If the pages of the competitor's websites have 500 words each, you should not have only 100 words in each of your pages. Your competitor's websites will look more authoritative.

5 – On-page optimization:

Proper on-page optimization will put the most relevant keywords where the search engine spiders go looking. Use long-tailed keywords as frequently as possible in the different pages according to the semantic theming of the website.

6 – Rewrite title tags and description metatags:

Big brand websites with thousands of pages typically have many duplicate title tags and description metatags. Rewrite unique title tag and description metatags for every page using keywords relevant to every page to enforce the new theming design of the whole website.

7 – Improve HTML Code:

Over years and with many configurations and additions, the big brand websites typically accumulate a lot of bad HTML coding. Clean up the code and make all links absolute as this gives the pages more relevancies when visited by search engine spiders.

8. Add footer links:

Using links in the footer of the pages is an effective method to strengthen the anchor text for the main pages and enhance the themic structure of the whole website.

9. Finish on-page optimization before starting off-page optimization:

Do not attempt to do any off page search engine optimization before you finish on-page optimization to a reasonable level. First fix the content and internal linking structure as much as you can. It does not make any sense to get more potential customers or search engine spiders visiting a big website which is completely messed up.

10 – Build high quality back links:

One of the biggest challenges to any SEO consultant is to acquire high quality back links from respectable sites. SEO consultants must avoid buying links that will lose its value over time. They should concentrate most of their energy on getting such links from relevant websites and ask for anchor text relevant to their subjects.

11 – Combine organic SEO campaign with PPC:

Combine organic SEO campaign with different forms of paid advertising like paid placement, contextual advertising, and paid inclusion in different search engines.

12 – Implement a fully optimized blog on the web sites:

Big brand websites need at least one blog to engage its customers more in their news and events and to drive more relevant links to the pages of the main website. Many big brand companies have more than 5 well maintained blogs.

Continuously add new content to the blog to increase spider activity which will spread to the whole site. It will also attract a steady stream of readers and potential customers.

13 – Social media marketing (SMM):

An SEO consultant providing SEO services to a big brand company must establish a strong presence of this brand name in different social media sites like Twitter, Facebook and LinkedIn. He should also encourage sales and marketing personnel to get involved in the discussions around their brand, products and services.

14 – Reputation management:

SEO Consultants should consistently monitor the brand reputation on the internet to take quick actions so that they can resolve any problems stated by customers in any website. There are different software programs available to enable companies to monitor and track any indication of their brand on the internet.

15. Publish highly optimized press releases:

Big brand companies should regularly publish highly optimized press releases about different activities, events, new products or services. This will emphasize their authority and enhance visibility.

16 – Monitor and track your progress:

SEO consultants must have a set of tools to allow them to monitor and track their progress in the different aspects of their SEO campaign and to detect every possible change in the progress of their search engine optimization planes. Start by establishing a base line to know where you are concerned ranking, link popularity, convergence rates and other metrics.

Creating an aggressive search engine marketing (SEM) campaign for a big brand website with tens of thousands of pages typically needs a meticulous SEO plan that takes all search engine optimization problems into consideration. An SEO consultant should continually interpret and evaluate the results to adjust his strategies accordingly.

Pain and Pleasure – The Inspiration For Weight Loss Success

We sometimes feel frustrated because we do not do anything about our weight issues. We become lazy and uninspired to do anything about it. What is that that gets some people moving towards their weight loss goals. We see these people moving and nothing stops them from achieving their goals. Their focus is laser like. Their focus is guiding them to their destination with resolve.

How can you have this type of focus? How can you be inspired to do something about your weight issues?

Pain and pleasure
The key is hidden in your tolerance to pain and what you experience as pleasure. When it comes to weight loss, many people do not act until there is so much pain that it forces them to act. For example, when your doctor tells you that you must lose weight or else you could die what would you do? How motivated is that for you to change? It all depends on what you experience as pain and pleasure.

For some, the pain of innocent death is so painful that the pain and sacrifice of exercise is worth it to stay alive. These people will put off pleasure to experience pain. They will experience pain first and pleasure afterwards.

The wrong order is to experience pleasure first and then pain. This order will keep you overweight and frustrated. Let's see examples as to how this works.

Pain and then pleasure
You might be in a situation where everyone around you is eating unhealthy foods and you want to stay committed to your weight loss goals by avoiding unhealthy foods. The pain of passing up great tasting food is powerful but you do not give in. Not to mention the pressure you'll receive by the offers of food. You'll experience pleasure afterwards knowing that you did not sabotage. You keep your integrity and your self-esteem is maintained if not increased. You do not experience feelings of guilt. Another word for this type of behavior is called delayed gratification. Where you purposefully delay gratifying things that will sabotage you to experience pleasure later.

Pleasure and then pain
Let's take the same scenario and say you wanted to experience pleasure first by eating unhealthy foods. The pleasure in enjoying the taste of the unhealthy food is powerful. So powerful that you do not delay the gratification. As time goes by you feel the guilty of eating unhealthy foods. You feel fat, sluggish and slow. You wonder then why you do not have discipline to say no. This is the experience of feeling the pain afterwards.

The point here is to experience the pain first and then feel the pleasure. Delay gratification is due process. It's essential to apply the technique of pain and pleasure. Practice delaying gratification so that you do not sabotage. That's what it's all about. You must practice this technique to be successful when it comes to weight loss. It's your choice. What are you going to choose?

Josue

Do Something Out Of The Ordinary With Adventure Vacations

So you have had enough of sightseeing and historic places and want to do something different this time for your vacation. The best idea would be to opt for adventure vacations organized by adventure travel agencies. Whether you are a beach lover or a mountain person, there is some adventure in every place for the avid adrenalin junkie. The best part is that you don’t have to worry about the planning and organizing of the trip because all this is taken care of by the travel agency.

The best way to find an adventure travel agency is to conduct a search on your favorite search engine on the internet. You will get a long list of websites and you should study as many as you can. Then short list 3-4 of them and call them up on the phone numbers published on the websites. Ask some pertinent questions regarding their skills and expertise and the kind of services that they provide. Some of this information is also published on their website, but you can go into the minute details on the phone. Whether you want to go trekking in the Himalayas or scuba dive in the Andaman Islands, everything is possible and available with these adventure travel agencies. In fact the best agencies will also create tailor made holidays with a combination of activities which will give you the kind of thrill that you have never experienced before.

When it comes to adventure trips they can range from paragliding, jet skiing, trekking, motorbike tours, cycling tours and much more. All the paraphernalia required for the trip is provided by the travel agency and you only need to carry your personal belongings. For instance if you are going trekking in mountainous areas then the travel agency will take care of the food and water, tents, sleeping bags etc. There will be porters and mules to carry the stuff required along the trip and also to carry your luggage. They will provide you with a mountaineering expert and a local guide so that you don’t have to worry about losing your way. At the same time, there are also facilities for first aid and emergency evacuation if the need arises. This means that you are always safe and secure. At the same time, the travel agency will also conduct training and counseling sessions which will prepare you mentally for the trip and they will guide you on how to prepare yourself physically before taking on the ordeal.

On the other hand if you are going on a motorbike trip through rugged areas then the travel agency will supply the motorbikes and other gear required for the trip. These trips will also be led by skilled guides who will ensure that you do not get into trouble. These guides are completely aware of the entire route and they know the eating joints on the way where you can make pit stops and refresh yourself. Any mechanical trouble with the motorbikes will be taken care of by the guides and the travel agencies also have tie-ups with road side assistance providing companies which will ensure that you have the best adventure holidays without having to worry about anything.

Now if you happen to be a beach lover then the adventure travel agency will ensure that you can enjoy the adventure activities like scuba diving with your family. Children of the age of eight years and above can go scuba diving with their parents. The travel agency provides guides and instructors who prepare you for the scuba diving experience and provide some preliminary training so that you don’t feel at odds when under water. Your kids will be specially trained in a kid’s training session so that they feel confident and comfortable during the adventure.

The same is true for any kind of adventure activity that you wish to experience. In fact some of the best adventure travel agencies also provide a combination of experiences like hiking up a volcano, scuba diving and trekking through lush green forests all combined into one package. They can suggest the best destinations for the activities that you are interested in. Whether you are new to adventure travel or have experience it does not matter because the adventure travel agency will prepare you for the ordeal that lies ahead of you and ensure that you go back home with lasting memories of your adventure trip.